Breaking from Schaefer Systems' standard ad layout, Burke used the powerful imagery of U.S. Space Shuttle's inaugural launch to signify the client's role as an innovator in the material handling industry.
Equating the concept of caring in nature to the dedication Metso shows towards its customers, this developmental campaign used eye catching visuals designed for publications dominated by machines and technology.
Promoting a very interactive device like a touch-screen kiosk in a print ad was a challenge. So Burke went "retro" with a bright, cartoon look to promote the idea to the potential customers who also read magazines.
For those who remember "records", this ad brings you safely into the present with a demonstrative ad promoting the technology. Burke used plenty of white space in a publication populated with dense, brightly colored ads for maximum effect.
Sometimes beauty is its own reward. That's certainly the case in this ad featuring the striking Chelsea House furnishings. The visual impact is unquestionable, with a less-is-more approach to branding and essential information.
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