Featuring real customers (and in some cases, their real pets), this campaign worked well in the visual world of outdoor. The message was memorable, the visuals were authentic and the execution worked well in the medium.
With so little time to make an impression, sometimes it just comes down to the visual. This was the case with the MAME® award-winning Stowe Creek billboard as the bright colors and cute subject combined for a good, quick message.
This billboard captures the sense of movement you don't often see in a static showing with dynamic graphics and vibrant colors. But underneath all the visual information is a very basic retail message.
Position boards, like this one, can be enticing if the message is strong enough. Here you're just a few blocks away from a community right on the water. And the visuals put you right there in the picture.
Portfolio
