Who says tax service ads have to be stuffy? Not Charlotte’s Rapid Tax. Burke was able to bring their skating duck character to life with 3-D animation for a 30 second TV spot that was just as informative and infinitely more fun. The commercial ran in the Charlotte market in the lead up to tax day, and brought buzz (and business) to the home grown company’s 14 locations.
Burke created a highly personalized radio image for Unique Showplace. With a custom jingle promoting the client as a true alternative to impersonal big box stores, the brand position was truly one-of-a-kind.
Real customers with real stories was the choice for the Charlotte office of "America's #1 Home Builder". The testimonials by D.R. Horton homeowners ring true, framed by the custom jingle for a professional but easy going approach.
Campy and fun is the best way to describe this radio spot for Station 115, a townhome development. But oddball characters mask a distinctly pertinent retail message that rewards multiple listens.
Lighting products are tricky. Very visual, but in most cases not very photogenic. So this commercial focuses on the experience of a family-owned boutique positioned against the faceless experience at a large retailer.
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