Burke Wins Two ADDYs for Carolina Raptor Center Video and TV Advertising
03 30 2011
CHARLOTTE, NC - Burke Communications is pleased to announce it won two ADDYS for its video and television advertising for Carolina Raptor Center. The ADDY Awards Competition is the advertising industry's largest and most representative competition for creative excellence. The Charlotte ADDY Awards is the first of a three-tier, national American Advertising Federation (AAF) competition.
Burke was awarded the Silver ADDY in Arts and Science for the three minute corporate video for Carolina Raptor Center "Imagination in Flight". The Silver ADDY for Elements of Advertising was awarded to Burke Communications for the unique television spot featuring an owl working in an office setting.
"We are thrilled that our promotional video and television commercial were recognized for being educational and creative," said Jim Warren, Chief Operations Officer for Carolina Raptor Center. "The ads created by Burke speak directly to our mission of research, education and rehabilitation."
The advertising campaign includes television commercials and regional billboards inviting folks to "Meet the Raptors." The new ads feature an owl taking a coffee break while working in an office and a hawk having cereal at the breakfast table. The commercials can be seen on the following cable networks: CNN, Lifetime, Discovery, TLC, Comedy Central, Animal Planet, MSNBC, Cartoon Network, News 14 Carolina and FOX.
Burke Communications wrote, produced and directed the television ads using the agency's in-house video production studio. In addition, Burke created the branding campaign beginning with the new logo that was launched early 2010 and continues the regional awareness effort with the television advertising and digital billboards. The new digital billboards will begin February 28 in Concord near Speedway Boulevard. Another billboard will run April 25 to May 8 on I-77 north of Carowinds Boulevard.
The new tagline "Imagination in Flight" was created by Burke and is featured on all collateral. CRC has more than 4,500 Facebook fans and offers sponsorships including the Adopt a Bird and Release a Raptor programs. In addition, the New York Times featured Carolina Raptor Center on its Frugal Traveler List in October 2010.
Carolina Raptor Center is dedicated to environmental stewardship and the conservation of birds of prey through education, research, and the rehabilitation of injured and orphaned raptors. As a charitable 501(c)(3) non-profit organization, CRC relies on public financial support to fulfill its mission. CRC's environmental education programs reach approximately 40,000 students each year. For more information about CRC's programs and events, visit our website. To release a rehabilitated raptor or adopt one of our birds, call us at 704-875-6521, ext. 131. Carolina Raptor Center has received a coveted four-star rating from Charity Navigator for the past two fiscal years.