Burke Communications Completes Police Priority Website, Video
March 18, 2010

MARCH 18, 2010, CHARLOTTE, NC - Police Priority, a Charlotte-based home- and business-security provider, has launched its service with help from Burke Communications.

Burke Communications developed the new offering's branding, website (www.PolicePriority.com) and video. The branding work included creating a logo and tagline, "Security with a new point of view," which highlights the unique nature of Police Priority's product.

Police Priority, offered by Universal Monitoring, improves the ability to verify criminal activity by adding to a standard security system a series of cameras at entry points in a home or business. When an intruder enters, recorded images reach the company's emergency center which verifies the crime and transfers the information to law enforcement for visual identification of the suspect. Because a crime in progress (rather than a false alarm) has been verified, police are immediately dispatched to the home or business.

To ensure that the privacy of the home or business owner is not compromised, Police Priority cameras only activate when an intruder is verified. Once an alarm is deactivated, all cameras turn off and footage is erased.

"Burke Communications provided us with creative and effective solutions to communicating information about our innovative security service to potential customers and dealers," said Clayton Kemp, President of Police Priority. "We are very pleased with the work Burke Communications did for our firm."