Sporting News’ College Hoops Challenge Web Site Launched Featuring Burke Communications Design
April 2, 2008

CHARLOTTE, NC - Burke Communications has designed a main Web page for Sporting News' fantasy sports game tied to the NCAA college basketball tournament. The Radio Shack College Hoops Bracket Challenge (http://fantasygames.sportingnews.com/hoops/college/home.html) offered basketball fans the opportunity to predict winners of the NCAA basketball tournament games. Prizes, including a 50" plasma HTDV, will be awarded to the top points earners in the Bracket Challenge following the championship game on April 7th.

"We are very happy with Burke's design of the College Hoops Bracket Challenge Web page. The clean and inviting design really captured all the excitement of the NCAA tournament. Site visitors could quickly find all the information they needed to participate in the game, and we've been very happy with the response from game participants," said David Berger, Director of Online Premium Products for Sporting News.

SportingNews.com is the first-ever online sports news community where America's most passionate fans contribute to the sports media landscape. In-depth reporting from Sporting News personalities comes together with blog centric sports content from passionate fans in an organic community environment -- anchored by a groundbreaking social networking and rating system that allows fans to participate in stories, connect with other fans, and gain site status based on participation and feedback from the community. With 30+ feature-packed fantasy games and a wealth of breaking news, features, and audio/video commentary, SportingNews.com is home to the voice of the "die-hard" sports fan.