Schaefer Collaborates with BURKE for New M-Cart Campaign
07 27 2012
CHARLOTTE, NC – SSI Schaefer Schaefer’s Waste Technologies has released its latest waste container, the M-Cart. Featuring new WISTAR technology, the M-Cart has been modified with a more efficient design. Schaefer Systems contacted BURKE Communications to create the cart’s new campaign which includes new advertising materials, tradeshow collateral, and custom photography and video footage.
“We’ve been privileged to have a relationship with Schaefer for the past 10 years,” says BURKE President and CEO Jack Burke. “With every project we collaborate on, we see it our responsibility to consistently exceed their expectations each time. We are thrilled to have achieved those goals with this new campaign.”
BURKE’s objective to portray Schaefer’s commitment to produce quality, durable, and innovative products in the new M-Cart campaign was met through highlighting the Wireless ID Scanning Tracking Asset Recovery (WISTAR) RFID technology through an on-location photo and video shoot in Asheville and Mooresville. BURKE also conducted an in-studio photography and video shoot at each location as well.
“By enabling the carts with either RFID tags, bar codes and/or QR codes, WISTAR’s technology can now provide our customers with a personalized solution for individualized cart management,” explains Maria Frizzell, Schaefer’s Executive Director of Sales and Operations. “They will be able to use the cart for their own specific needs such as organized deployment, inventory management, service verification and customer service.”
With a mission to strive for complete customer satisfaction through continuous improvements and results that are repeatedly met, SSI Schaefer International Waste Technology wanted to ensure the Schaefer name was showcased with superior quality to its vendors and customers. Thus, BURKE designed the tradeshow promotional materials for Schaefer at the 2012 Waste Expo in Las Vegas this past April including the ads, graphics, photos, flyers, and panel graphics.
“The M-Cart’s debut at the expo was very successful,” recalls Schaefer Senior Vice President & Managing Director Mike Knaub. “The materials allowed us to explain our design process to visitors, and showcased the unique features of the WISTAR technology’s capabilities and the cart’s advanced features.”
The M-Cart was designed through an extensive research process where Schaefer studied the strengths, weaknesses, and ineffective qualities of other products. In doing so, Schaefer was able to keep the quality and durability demanded of Schaefer products, while creating a market-superior product.
BURKE looks forward to continuing its long-standing relationship with Schaefer Systems International. As Schaefer is recognized world-wide for their commitment to high quality products, BURKE is flattered to continue producing materials that surpass their expectations of quality.