BURKE’s Video and Graphic Design wins 2014 Charlotte Addy Awards
After 24 years of working side-by-side with clients and the advertising industry’s top creative minds, BURKE went into this year’s ADDY’s gala feeling confident, and proud of our entries. Widely respected as the advertising industry’s largest and most representative competition for creative excellence, the ADDY awards remain the advertising play-offs of the Charlotte community; each team is well trained-and gives their best, but only one comes out on top! “Every year we go into the award season eager to show our work, and excited to see where we fall in the mix,” said Jack Burke, CEO and President of BURKE. “I have one of the best and most creative teams in Charlotte, and it’s amazing to see them honored for their great work.” This year, BURKE received three (3) awards for our best work in Video and Graphic Design. Gold Dustin Pegg- Noax Technologies Video for Sales Promotion: Audio/ Video Sales See it here Mariana Rojas- Lucky Clays Fresh Vehicle Wrap for Out of Home: Vehicle Graphic Advertising See it here Silver Dustin Pegg- Lucky Clays Fresh Video for Elements of Advertising: Cinematography See it here About the ADDYS The ADDYs is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry.
Finance & Insurance Convention a Success for BURKE Client
BURKE assisted Capital Companies at the 2015 National Auto Dealership Association Convention, this January. In preparation for the show BURKE designed three (3) new websites, a booth layout, four (4) pull up banners, and produced an informational video. In anticipation of the new Capital-Companies’ online users, BURKE designed a fresh and user-friendly web experience to reflect Capital’s commitment to customer service and accessibility. To support the new platform, BURKE created two new sites: Capital-BenefitGroup.com and Capital-Automotive.com to complement the first’s design. These additional sites clearly defined the products & services offered by each division. “The show was a complete success as it provided us a unique opportunity to develop leads and meet potential customers We’re excited to have a unified and effective message throughout our signage, new websites and video,” said Zach Hughes, President of Capital Companies. To draw attention, vibrant informational banners were placed around Capital’s booth. The combination of furniture, and a custom video captured the attention of the convention’s visitors. Situated as a focal point in the booth, the animated video describes all Capital-Companies’ services, from Finance and Insurance, to asset protection products like DataDot Technology. You may view the video on their homepage: www.capital-companies.com. The NADA Convention & Expo is the automotive industry event of the year and the world's largest international gathering place for franchised new-vehicle dealers. The convention offers dealers a rare chance to meet face-to-face with executives of major auto manufacturers and features hundreds of exhibitors showcasing the latest equipment, services and technologies and dozens of workshops with the industry's best trainers. The 2015 NADA Convention & Expo will take place Thursday, Jan. 22 through Sunday, Jan. 25, 2015 in the Moscone Center in San Francisco, CA. About Capital-Companies Capital-Companies offers the highest-quality Finance, Security, and Insurance products in the industry and backs them up with the finest quality administration, underwriting and claims. Here, we provide more than just products and services; we focus on building and maintaining long lasting customer relationships. Our company is comprised of: Capital Automotive, DataDot Dealer Services, and Capital Benefit Group. To learn more about how to qualify your dealership visit us at www.capital-companies.com or call us at (704) 554-9422.
Responsive Websites are a Business Imperative
Mobile device usage continues to rise, as commuters no longer rush home to access the internet from a desktop computer, because they can access your business information directly from their phone or tablet. So, what does that mean for responsive mobile websites? An astronomic number of people choose to access the internet from these much smaller screens, so websites must adjust in order to accommodate a different user experience. The two prominent methods of creating mobile websites are mobile templates and responsive design. Choosing a responsive design means you only need one website. This website is specially coded by experienced designers to adapt to all screen sizes, regardless of the device in use. Mobile templates, however, are a completely different entity requiring you have a second (mobile only) website or domain. Responsive design continues to be the most popular method of mobile website design because the user experience is far superior to that of traditional websites and mobile templates. A better user experience means your visitor is far more likely to buy your product or use your service instead of a competitor who has a mediocre mobile website. Over half of social media consumption occurs on mobile devices. So, if your inbound marketing techniques include social media or blogging, then a responsive mobile site is even more essential. If your shared content links to your outdated website, you will experience extremely high bounce rates, and irritated customers. Responsive websites are preferred for search engine optimization, are much faster than traditional websites, and are easily adaptable for future innovations. So, regardless of your industry, size, or income, a responsive design is more crucial than it has ever been before. BURKE’s industry experts recently completed mobile sites for three clients : Corner Pub Estancia At Wiregrass Century Contractors
ABH’s Toys for Tots Golf Tournament Receives Communitas Award for Community Partnership
A Big Heart Foundation, Inc., A 501(c)(3) organization will accept the 2014 Communitas Award for Community Partnership. Founded in 2008, the Toys for Tots (T4T) Golf Tournament supports children’s charitable endeavors in Charlotte, including The Arby’s Foundation, Servants with a Heart, Classroom Central, Hope Haven, Inc., and the Marine Corps Toys for Tots Foundation.“On behalf of all of the participants of this year’s tournament, I would like to express my gratitude to the AMCP for awarding the 7th Annual T4T Golf Tournament with the Communitas Award for Community Partnership,” said Jack Burke, Founder of A Big Heart Foundation and the T4T Golf Tournament. Communitas Awards are an international effort to recognize the spirit of communitas—people helping people. They recognize exceptional businesses, organizations and individuals for excellence in community service and corporate social responsibility. Winners unselfishly give of themselves and their resources, and are changing the way they do business to benefit their communities. Since its inception, the T4T Tournament has donated over $160,000. The Toys for Tots program’s mission, to deliver a message of hope to less fortunate children at Christmas, is reflected in the spirit of each of the tournament’s sponsors, players and volunteers. With the simple gift of a new toy, supporters are contributing to the creation of better communities made of responsible, productive, and patriotic citizens. On Friday December 5, 2014, ABH volunteers will meet at Toys and Co. in Cotswold Village for the “A Big Heart Foundation Toys 4 Tots Shopping Event.” Proceeds from the 7th Annual T4T Golf Tournament will be used to purchase toys for local families. To find out how to participate in next year’s 8th Annual T4T Golf Tournament, visit ABH’s website: www.abigheartfoundation.org About Communitas Awards The Communitas Awards is an outgrowth of the pro bono recognition program of the Association of Marketing and Communication Professionals (AMCP). Founded in 1995, AMCP fosters and supports the efforts of its members who contribute their unique marketing and communication talents to public service and charitable organizations. Over the past few years, AMCP has given over $100,000 to help create marketing materials for homeless shelters, orphanages, day camps, community theaters and art centers; and for educational endeavors for children, the elderly and underprivileged. About A Big Heart Foundation A Big Heart Foundation, Inc. was founded in Spring 2010 by Jack Burke, President and CEO of BURKE, as a 501(c)3 nonprofit organization. The Foundation supports children’s charitable endeavors in the Charlotte metropolitan area. Every year the organization has supported the official Charlotte (T4T) Toys for Tots Golf Tournament presented by BURKE. Please call 704-377-2600, e-mail info@ToysForTotsGolf.org, or visit www.abigheartfoundation.org for more information.